B2B companies who are the best fit for Eloqua:
  • Have a sales organisation
  • Have CRM
  • Sell high value products or services
  • Deal with long and complex buying cycles 
  • Sell things where numerous people are involved in the buying process
  • Believe the Internet and online self-education is an important part of the buyer process
  • Are in a vertical where we have customers and can provide references and success stories
B2C companies who are the best fit for Eloqua:
  • Are focused on Customer Lifecycle Management
  • Are seeking a system to help automate loyalty nurturing
  • Have a desire to automate personalised customer experiences
  • Have an interest in leveraging customer profiles using fit and engagement data to dynamically personalise upselling and cross-selling
  • Are not pure play eRetailers looking for a system to predominantly handle high volume transactional email
  • Are not companies with a philosophy of "batch & blast" email seeking a tool for pushing only high volume, mass, untargeted, unpersonalised email
What Sectors is Eloqua Strong In?
We are open to selling into any sector where there are use cases that fit our solution. That said, we are proactively focused on selling into the following sectors:

Primary Priority Verticals
  • Banking
  • Business Services & Consulting
  • Charities & Not for Profit
  • Computer Software
  • Financial & Investment Services
  • Healthcare & Pharma
  • High Tech Electronics
  • Insurance
  • Manufacturing & High Tech Hardware
  • Media & Information Services
  • Scientific & Technical Instruments
  • Telecommunications
  • Utilities
Secondary Priority Verticals
  • Accommodation & Food Services
  • Accounting
  • Arts, Entertainment & Recreation
  • Construction
  • Data Processing and Preparation
  • Educational Services
  • Human Resources
  • Real Estate
  • Retail
  • Rental & Leasing
  • Transportation Services
  • Utilities
Who Are Some Sample Enterprise Customers?
Eloqua is the platform of choice for enterprise and global companies seeking a robust but simple to use marketing automation platform. The following logos provide only a small sampling of our enterprise customers to illustrate the fact that our solution effectively serves organisations of the size, type, and complexity that is well-suited to your firm.


How can you benefit from partnership?
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What kind of companies use Eloqua?

Is Eloqua Suitable for B2B, B2C,
or Both?
Eloqua began with a focus on Business to Business (B2B) marketing. Over the last 12 years more and more companies that serve both B2B and B2C customers have found our solution serves their needs extremely well. In addition, more and more pure B2C companies are chosing the Eloqua platform. When thinking about this question it is better to think in terms of the company profile and use cases.