To break things down into simple terms, here is a summary of the top 10 business problems that Eloqua helps customers solve:Improve Targeting and Segmentation
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Automatically Nurture Relationships with Prospects and Customers
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Improve the Quality of Leads and Business Opportunities
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Enable the Sales Force with Marketing Intelligence
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Achieve Marketing Efficiency
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Measure Marketing Effectiveness
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Make Executing Marketing Campaigns Easier
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Work Towards a Revenue Performance Management Strategy
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Integrate Social Media Into the Marketing Mix
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Extend the Core Marketing Infrastructure with Integrated Apps
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What kind of companies use Eloqua?
Download Digital Body Language whitepaper
Listen to Avid explain the importance of Digital Body Language
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What business problems does Eloqua solve?
Remembering the ideas covered on the previous page, Eloqua is a technology platform that acts as the marketing database by building "buyer profiles" for each individual contact. We call the behavioural information that we collect Digital Body Language (look right to download the whitepaper).
With this as a foundation, the Eloqua platform is a cloud-based solution that the marketing team logs into and uses to run all their marketing programs.